Interamerican: Expansion of the Online Sales in the Health Sector

Interamerican: Expansion of the Online Sales in the Health Sector
Interamerican is considering expansion of its online sales platform of insurance programs «anytime» in the health sector for 2012.According to sources, the company plans to move slowly and very carefully in order not only to achieve a positive result, but also not to disturb its relations with the sales channel.

Same sources also note that the company is already working on the health programs (benefits, exclusions, billing) which will offer online. The programs will clearly be differentiated from those currently available on conventional networks.

Interamerican’s decision to expand its online platform is based on the very positive results of the «anytime» program in the Car Insurance sector.

On a daily basis, the company reportedly sells more than 400 policies, and it should be noted that its fleet currently includes about 420,000 insured vehicles.

Finally, market sources say that two more insurance companies plan to follow the steps of Interamerican, one of them in foreseeable time.

Click here for the Greek article.

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